

Meet Heidi
Hi, I’m Heidi, a personal style consultant who believes getting dressed should feel effortless, empowering, and true to who you are. I work closely with women to understand their lives, their bodies, and their goals, then help them build a wardrobe that actually works.
My styling approach is thoughtful, personal, and grounded in real life, not trends or pressure. All of my styling is curated exclusively through cabi, a brand I trust for its quality, fit, and versatility.
How We Work Together
Helping women feel confident and put-together through thoughtful styling,
real connection, a curated wardrobe approach, all designed to fit your life.

Consultation
I start by understanding your lifestyle, preferences, and goals. This is about you, not just
clothes.

Curation
Curate complete looks using cabi collections, known for its quality, versatility and ability to mix seamlessly into your life.

Ongoing Support
Whether it’s seasonal refreshes, special occasions, or evolving your style over time, I’m here to guide & support you.
Recent Styling Work
Real women. Real wardrobes. Styled for real life.


















15
Years of Experience
1600+
clients styled
5
curated fashion shows
Begin Your Styling Journey
Private consultations are available by appointment, either in person or online.
The Sister Rack
The Sister Rack is where carefully selected pre-loved pieces find
new life. Whether you’re shopping from our curated rack, consigning
items from your own wardrobe, or searching for something specific,
this is a more personal way to approach fashion.
Each piece is chosen with care, prioritizing quality, versatility, and
real-life wearability.


Fashion Fix Friday
FFF – Fashion Fix Friday is a high-caliber fashion community for women ready to connect, elevate, and lead. Rooted in Houston and inspired by global fashion capitals, FFF curates intentional, in-person experiences where influential voices across the fashion industry come together to exchange ideas, explore trends, and build meaningful relationships.
We are designers, stylists, boutique owners, creatives, and fashion leaders who believe that fashion thrives through collaboration—not competition. FFF exists to foster community, amplify creativity, and shape the future of fashion together.
What Clients Are Saying
Thoughtful words from women who’ve worked with me to refine their personal style.
FAQs
Refresh your wardrobe, remove the noise, and rediscover what you already own.
My services are designed for the woman who wants an effortless, high-quality wardrobe without the stress of traditional retail. Whether you’re a busy professional short on time, a style-seeker looking to refresh your look, or someone who simply prefers a personalized, social shopping experience over the mall, I am here to help you feel confident and put-together every day.
I am proud to offer my styling services to clients throughout the US, Canada, and the UK.
As your personal style consultant, I act as your wardrobe’s secret weapon by transforming the way you get dressed each morning. I provide personalized curation—hand-selecting pieces that flatter your body type and fit your lifestyle—while teaching you the art of outfitting so you can maximize every item in your closet. Whether we are building a cohesive capsule wardrobe from scratch or refreshing your current look, my goal is to eliminate “closet fatigue” and provide a stress-free, expert shopping experience tailored entirely to you.
I partner exclusively with cabi because I believe in the “Capsule” philosophy—the idea that a wardrobe should be high-quality, cohesive, and easy to navigate. Unlike traditional retail, cabi’s designer collections are purposefully created to mix, match, and layer across seasons, ensuring your wardrobe grows in value over time.
Beyond the clothing, I am deeply committed to the Heart of cabi Foundation, which empowers women globally through entrepreneurship and disaster relief. By choosing cabi, I am able to offer you more than just a transaction; I’m offering a sustainable, community-driven approach to fashion that helps women feel confident and supported.
Getting started is easy! Simply https://www.cabionline.com/pages/enrollment?pws=heidifurlong and fill out the brief application. We offer three flexible ways to join, ranging from a Basic Stylist with a personalized affiliate link to a “Wear and Share” Stylist, all the way to a Full Stylist with the complete Signature Collection. Whether you want a side hustle or a full-time fashion career, there is a path that fits your lifestyle.
Join our Fashion Newsletter
A weekly note from Heidi — sharing style inspiration, outfit ideas, and thoughtful guidance to help you feel confident in what you wear.


Learn How To Audit
Your Closet
Transform your wardrobe with our step-by-step closet audit guide. Discover what truly works for you, clear out what doesn’t, and build a closet filled only with pieces you genuinely love.

Identify what to keep, donate, repair, or toss

Ask the right questions about fit, style & lifestyle

Build a wardrobe capsule that works every day
interested in working together?
If you love fashion, connection, and helping women feel confident, there may be an opportunity to work alongside me as part of the cabi community. Let’s start a conversation.

“Style is a way to say who you are without having to speak.”
— Rachel Zoe

